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PreCall Web Research: Knowing What to Say Will Increase Sales

July 26, 2011
• Presented By: Printing Impressions
• Sponsored By: Océ - a Canon Company
• Duration: One hour

• Speakers: Bill Farquharson, President, Aspire For, Inc.; Kelly Mallozzi, President, Success.In.Print

• Moderator: David Leskusky, Group President/Publishing Director, Printing Impressions Group

• Click Here: PreCall Web Research: Knowing What to Say Will Increase Sales

Selling Digital and VDP requires more than just a "Do you need any digital printing today?" approach.  It's the research done prior to picking up the phone that creates a killer opening line.

In this webinar, printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, will teach this skill; likely the most important skill that the Digital/VDP sales rep can have.

You will learn:
  • Where to look for info on a prospective client;
  • 12 things to look for on a company website;
  • How to create a killer opening line or voice mail;
  • How to differentiate yourself through pre call research;
  • How to know if a prospect buys on price before picking up the phone.

This is the second webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.

Sponsored by: Océ - a Canon Company

To view this webinar, click here.



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