The Power of Color in Communication
Sponsored by: Canon Solutions America
Speakers: Shoshana Burgett, Director of Corporate Strategy and Customer Insights, X-Rite Pantone; Richard Romano, Senior Analyst, RichTextandGraphics
We all know intuitively that using color in printed promotional materials like direct mail, transactional, and transpromotional documents is effective, but how effective is it? What impact does color have on response rates? How can color be used such that its impact is maximized? How can the power of color be communicated to print customers?
In this webinar, we’ll look at some industry statistics, and discuss some of the “best practices” for using color effectively. We’ll also look at some of the economics of using color, and how that can impact your customers decisions on whether or not to print in color.
What you will take away from this session:
- How using color in direct mail can boost response rates
- How color, combined with personalization, is more effective than either one by itself
- Best practices for using color
- The economics and ROI of color vs. black-and-white
Sponsored by Canon Solutions America