Participating in the Lucrative Marketing Value Chain with Digital Print
Sponsored by: HP
Stretching every marketing dollar will be the name of the game in 2009, as organizations look to cut costs while marketing budgets shrink. This webinar, part two in the three-part “Thrive! in 2009” webinar series, is designed to share information on helping customers maximize return on investment for every dollar spent. It will feature key findings from InfoTrends recently-completed a study titled, Multi-channel Communications Measurement and Benchmarking. As part of the study, more than 200 marketing professionals were surveyed about strategies for marketing communications in 2009.
In this webinar, Barb Pellow, Group Director discusses the customized, targeted solutions that marketers are looking for in a difficult economy. A number of print service providers join Barb to discuss how they have leveraged digital technology and delivered customized communications solutions to not just recession proof, but actually “grow” their businesses in a challenging economy.