Paper or Electronic? The Impact of Choices
Sponsored by: NewPage Corp.
Speakers: Don Carli, Senior Research Fellow, Institute for Sustainable Communications; Bob Cucciniello, Circulation and Production Manager, Ogden Publications; Brian Kozlowski, Director, Sustainable Development, NewPage Corp.
Every direct marketer knows that if you present prospects with too many choices, you risk inertia in the decision-making process. There’s some truth to this adage for direct marketers themselves these days, as they face a dizzying array of media channels with the desire--maybe even a mandate--to serve their companies’ triple bottom line (people, planet, profits).
The good news is the tools, processes and success stories exist for direct marketers to leverage to help them determine not only which media best fit the job at hand but also how to improve the carbon footprint of all channels for a true win-win-win.
On November 17, a knowledgeable and experienced panel on sustainability will break down: