Doing it Right: Multichannel Communications
Sponsored by: HP
Speakers: Dean Petrulakis, Senior VP of Business Development, Rider Dickerson Inc.; John Sisson, CTO/CMO, Universal; Paul Macfarlane, Vice President of Sales and Marketing, BOPI: Focused/Results
Marketing executives are always actively searching for solutions to help them gain increased customer knowledge, help improve direct marketing results, and quantify those results. Print service providers can fulfill these needs by adding multi-channel communications to new or existing variable data applications.
With multi-channel offerings, print service providers have new opportunities for value added services, while driving increased volume to digital presses at the same time. In addition, print service providers who begin delivering multi-channel solutions benefit from several new revenue streams.
This webinar will focus on how both commercial printers and in-plants have successfully implemented multi-channel communications and the value for both their customers and their organizations.