Leveraging Data: Strategies for Delivering Results
Sponsored by: Canon Solutions America
Speakers: Jonathan Downing, Chief Technology Officer, Impact; Julie Rinard, SVP Marketing and Product Management, SG 360
Major global brands are expected to deliver relevant, personalized, and timely communications to millions of customers, fans, followers, and advocates. This task becomes increasingly complex as companies collect more and more data on customers’ behaviors and interactions. The best marketers leverage that data in a way that separates them and their marketing departments from the competition. During this webinar, InfoTrends Group Director Barb Pellow will be joined by other industry experts to discuss how to utilize data more effectively to drive business results.
Key topics that will be discussed will include:
- Benefits of data-driven marketing for retention and acquisition
- The importance of personalization
- Using data to drive loyalty programs
- Uncovering new ways to surprise and delight your customers
Sponsored by Canon Solutions America
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