How to Prospect for Profitable Digital/Variable Data Printing Clients

Sponsored by: Oce` - a Canon Company
Speakers: Bill Farquharson, President, Aspire For, Inc.; Kelly Mallozzi, President, Success.In.Print

One of the bright spots in our industry is the growing demand for digital printing, often including variable data (VDP). But uncovering the clientele best suited for these types of high-margin printing applications can be quite challenging. This webinar will focus on knowing how to spot a good fit by delivering 10 practical ideas for places to look.

Join renowned printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, for Part One of a special webinar series focused on digital printing and 1-to-1 personalization growth opportunities.

You will learn:

  • How to find the best, hottest, and most lucrative digital and VDP jobs;
  • How to use the Internet to prospect (Hint: There’s more than just Google!);
  • “Old-school” methods for prospecting that will surprise you;
  • Networking and social media usage to maximize your efforts.

This is the first webinar in a planned series of four, designed specifically for any printers with digital printing capabilities who are looking to nurture a profitable, and loyal, customer base. Each webinar will focus on a different aspect of this unique business growth opportunity.

Sponsored by: Oce’ – a Canon Company

To view this webinar, click here.

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