Thanks to the web, cell phones and tools like QR codes, text messaging and augmented reality, one of the oldest ad media is becoming interactive. The world's marketers spend billions on out-of-home campaigns and point of purchase displays. Outdoor ads are everywhere - on buildings, sanitation truck, taxis, bus shelters, phone kiosks, even gasoline nozzles. The big change is that signage is becoming interactive and integral to the cross media mix. At a time when consumers have become increasingly mobile and overloaded with information, the wide format industry is becoming an even more powerful way to reach a mass audience efficiently.
This webinar will focus on why wide format has become such an integral part of the cross media mix. Users will share: