Driving Digital Profitability: Targeting the Right Market
Sponsored by: Ricoh
Speakers: Bryan Pettit, Vice President of Business Development, CBS Distribution, Inc.; Cliff Hollingsworth, Vice President, Consolidated Graphics
Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way for print service providers to optimize business resources.
The key factor to success in today's complex graphic communications market place is finding subtle differences to give your business a marketing edge. Graphic communications firms as well as in-plants will target specific vertical and horizontal markets and user departments will promote products more effectively than a business that is targeting the "average" user.
This webinar will explore B2B, B2C, horizontal, and vertical approaches to the market.