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Driving Digital Profitability: Customized Communications

June 17, 2010
• Presented By: Printing Impressions & In-Plant Graphics
• Sponsored By: Ricoh
• Duration: One hour

• Speakers: John Watson, Managing Partner, Premium Color Group, LLC; Michael Plummer Jr., Owner, Our Town America; Krista Schaad, Director of Production, Our Town America

• Moderator: Barb Pellow, Associate, InfoTrends and Principal, Pellow & Partners

• Click Here: Driving Digital Profitability: Customized Communications

Customized communications offer a world of opportunity for service providers to provide new value-added capabilities to meet the needs of the marketing professional. With a customized communications portfolio you can:
  • Deliver measurable results and ROI to clients
  • Remain competitive by offering new value-added services
  • Generate new sources of revenue from value-added services
  • Take advantage of production efficiencies, "lights out" operation, and expanded market share opportunities through Web-enabled automated workflows
  • Offer new services to drive volume to their devices

In this webinar, you will hear from service providers that have successfully built a winning customized communication strategy to participate in the more lucrative marketing value chain. Digital print users will discuss the business opportunities, provide real-world examples and success stories, as well as present a 'how-to' approach for selling customized communications solutions. 

Click here to view this free webinar, today!



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