Doing it Right: Variable Data
Sponsored by: HP
Speakers: Todd Kalagher, President & Partner, Finlay Printing; Kirk Larsen, Owner, Graphic Partners; and Craig Fallon, Chief Executive Optimizer, Gateway Digital Press
Many marketers are taking advantage of Variable Data Publishing (VDP), as this highly effective marketing mechanism delivers the kind of proven results that they are looking for.
VDP also presents an important value-added service that service providers can leverage to differentiate themselves in the marketplace and increase value for their customers and end users.
Don't miss this webinar, where we'll introduce specific examples of how commercial and in-plant printers engaged marketing departments to deliver the right message to the right customer at the right time.