Direct Mail Advantage— delivering higher impact at lower costs
Sponsored by: Pitney Bowes
Speakers: Todd Stoker, Vice President of Operations, Anderson Direct Marketing
Today direct mail remains one of the most cost-effective communication tools available for customer engagement and acquisition. It continues to deliver the highest open and response rates over any other channel. Marketing service providers and service bureaus need to continuously look for innovative ideas and new ways to help their clients achieve even stronger results through better targeting and timing; while maintaining a healthy bottom line for themselves.
Learn from industry leaders about their proven techniques that can help mailers create more engaging, personalized communications to improve response, as they lower per piece cost.
This complimentary webinar covers topics including:
- How to deliver higher impact at lower cost
- More engaging, personalized communications
- Using technology to increase efficiency
- Innovations in printing