Opening Keynote: Get Bold! Creating a Social Business Agenda (2011 InterACT! Virtual Show session)
Sponsored by: Compuware
Speakers: Sandy Carter, Vice President Social Business Evangelism and Sales, IBM
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Social media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact on marketing and public relations. But the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to its business to see the same advantages in customer service, human resources or product development (and more) as we did in marketing? How do companies become social businesses? Using actionable frameworks and case studies, Sandy Carter will discuss how you can create your own "Social Business Agenda" for greater competitive advantage in 2011.