A Value Added-Pricing Strategy: “We’re not the cheapest, but…”
In the highly competitive production printing marketplace, it can be difficult to persuade customers to buy from you if there is a perception that you offer similar products to competitors, but with a higher price tag. Furthermore, trying to beat competitors on price alone is cutthroat, risky, and not recommended. This strategy attracts bargain-hunters who are all too ready to defect to competitors for a better deal.
Service providers must focus on the real value that they are delivering to customers to attract and build a loyal customer base. There is a reason that people buy designer-label clothes and luxury cars… and that reason is perceived value! In this Webinar, you’ll hear from experienced service providers about building a value-added pricing model. Topics to be discussed include:
- Pricing models for value-add
- Communicating your value proposition
- Bundled versus unbundled pricing
- Effective responses to customer “pricing objections”
- Creation of an effective proposal