2017: Transformation 3.0 in the Printing Industry
Sponsored by: Canon Solutions America
Speakers: Barb Pellow, Group Director, InfoTrends
Transformation is perhaps the most overused term in the business world. Often, companies apply it loosely—too loosely—to any form of change, however minor or routine. As we move into 2017, however, we will continue to see the printing industry transform itself through digital reinvention.
Organizations will feel significant impacts associated with new media, data-driven marketing, and emerging print technologies. Savvy print service providers are reworking the way that they are wired so they can go to market and sell their services in new and innovative ways.
This webinar will focus on the top areas that print and marketing service providers should focus on so they can effectively transform with changing market conditions in 2017. During this session you will learn the trends and data to support your transformation in the New Year including the following considerations: