So now what?
For all that this micro-blogging service is currently being touted as the hottest new social networking tool for businesses, a number of people remain dubious. Perhaps not unreasonably, they may be asking, “Is this tool relevant to me if my business isn't Web-focused? And how much can I really accomplish with only 140 characters per post?”
The answers are, respectively, yes and quite a lot, but only if you're willing to put in the time and the effort. Anyone who's ventured onto Twitter or any social media application has probably already been told to keep up a steady flow of content in order to gain followers, which begs the question: How do you come up with new content on a regular basis? What if you just don't have anything to say? The selection of printers and cross-media marketers featured here are all using Twitter successfully, so if you're stumped, try some of their ideas—and remember that there's always something to say.
