Printing Impressions Site Map

• ‘Print Delivers’ Video Recaps Conference
• Recession Equals Marketing Opportunity
• Don’t Quote for this Print Job
• WOM and Print Ads Sway Purchase of Electronics & Apparel
• Top 50 GPO Suppiers for 2009
• The 2009 Printing Impressions 400 (PDF)
• Kodak Stream Inkjet Technology Overview Video
• How To Make Money From Digital
• Magazines Account For 25% of Retail Checkout Dollar Sales and Profits
• Consumers Value Relevant Marketing Messages, Prefer Print
• Scarborough: Newspaper Readership Remains Healthy
• Paper or Electronic? The Impact of Choices
• Social Media and Small Business Not Mixing
• Mobile Users Half as Likely to Click on Ads
• Print Publishers Looking to Mobile for Opportunities
• Majority of Women Uninfluenced by Brands on Social Media Sites
• Facebook and Other Social Media Sites Have Little Effect on Brand Perception
• Social Media, Viral Video Become More Mainstream Despite ROI Concerns
• Social Media, Viral Video Become More Mainstream Despite ROI Concerns
• Social Media Sites: Friends and Family, Not Commerce
• Ninety Percent of Teens Disapprove of Advertisers Texting Them
• Social Media Marketing Efforts Mostly Ignored by Consumers
• Ads on Social Networks Not Relevant to Majority of Gen Y
• Direct Mail: Top Channel Influencing Consumer Purchases
• 2010 Census: The "Average" American No Longer Exists
• 2010 Census: The "Average" American No Longer Exists
• A Day in the Life of the C-level Executive
• Consumers Use a Mix of Resources to Find Local Biz Info
• Magazine Ads Featuring Web Addresses Boost Traffic to Advertiser Sites
• Media Usage: TV and Newspapers Remain Most Credible
• Eight Percent of Internet Users Account for 85% of All Ad Clicks
• Print Remains a Primary Source for Local Business Info
• 55.5% Unwilling to Pay for Online Newspaper/Magazine Content
• The Twenty Tweetable Truths About Magazines
• Print Ads Boost Retail Sales, Outperform Other Media
• Americans Reject Tailored Advertising and Three Activities that Enable It
• Consumers Value TransPromo Documents
• Direct Mail Ranks #1 Among Alumni for Info and Solicitations
• TV and Newspapers Remain Tops in Credibility and Use
• Sustainability Gains Ground But How Companies Market This is Mixed
• Custom Publishing: Consumers Read and Take Action
• Analysis Finds Magazines Deliver Most Ad Value Per Minute
• Ads in Traditional Media More Likely to Make Positive Impression
• Consumers Interested in Green Products and Companies
• Because It Because It's Personal: A Study of Consumer Use and Preference for Envelopes
• Harris Interactive Study: the Corporate Decision Maker
• The Revolution High Volume Playing and Game Card Production Video
• How To Create Endless Sales Leads
• Loyalty Reward Program Messaging Missing the Mark
• Top Factors Driving Personalized Marketing Efforts
• Personalizing Direct Mailings
• Print Ads Remain Influential In Travel Decisions
• Cohber Press: KODAK NEXPRESS Innovation, ICS Video
• Cohber Press: Kodak Dimensional Printing - Print You Can Feel Video
• Analysis of Print Ads That Sell
• Mix of Media Used in Gathering Purchase Decision Info
• Coupons and Inserts Most Influential for Finding Back-to-School Savings
• Coupons: Text/Email Emerging Source Yet Sunday Newspapers Remain Top Source
• Choosing a Career in the Graphic Communication Industry
• Printed Inserts Drive Online Traffic, UK study says
• Poll: Most Helpful and Most Ignored Advertising
• Teen Shoppers Notice Mall Advertising
• Multichannel Approach Improves Campaign Performance
• Small/Medium Businesses Still Rely On Offline Direct Marketing
• Advertisers Media Use: Internet Ads On the Rise But They Peeve Consumers
• Bernie Gracy of Pitney Bowes, an InterACT Sponsor, Shares His Views on the Printing Market
• Direct Mail Top Driver for the Pizza Business
• Printing's Alive
• Careers In The Printing Industry
• Progressive Printing: "How does commercial printing work?"
• Old Skool Printing
• Carl Joachim of Ricoh, an InterACT Sponsor, Shares His View on Print Becoming Interactive
• C-Suite: Most Valued Information Resources
• Retailers Failing to Connect Newspaper Ads With Online Opportunity
• Global Advertising: Consumers Trust Family & Friends Most
• Print Advertising Rates Most Positively with Consumers
• Q&A with Gina Testa of Xerox, an InterACT! Platinum Sponsor, on the Outlook for Printing
• Teen Media Use: They Still Watch TV, Read Newspapers
• TransPromo ROI Calculator
• Digital Finishing in One Process = 70% Savings
• PRINT 09 Media Days Recap
• Spam: Eight of Every 10 Emails Sent
• Consumers Prefer and Respond to Direct Mail
• Study: Integrate Email With Other Marketing Tactics for Higher ROI
• Digital Slitting and Scoring Jetstream and Revolution Brochures
• The Rollem TR Delivers Large Hourly Output for Marketing Firms
• Print Advertising Drives Online Leads
• Online Catalogs Grow, Yet Print Catalogs Still Seen as Vital
• Consumers Regard Ads as a Useful Source of Information
• Direct Mail Receipt and Response – Day of Week Analysis
• Rethink Your Card Conversion Profits: The Slipstream Brochure
• Personality As Predictor of Media Consumption
• In-Store Ads Prove Most Effective
• Hispanic Newspapers Top Media Choice Among Growing Population
• Avon Study Finds Magazine Ads Reach Young Adults
• Higher Recall for Magazine and TV Ads Than Online Ads
• Newspapers Read by 75% of US Adults
• Automatic Paper Drilling, Jogging & Delivery Video
• Many Search Marketers Miss Out On Offline Channels Ability to Drive Searches and Sales
• Thirty Percent Quit Doing Business with a Company Due to Poor Email Practices
• Vertis Customer Focus, Direct Marketing 2009: Retail
• Print Ads: Informative, Credible, and Relevant
• Rollem Introduces the new MailStream
• Rollem TR System Enables C-Point Marketing to Maintain Mail Integrity in VDP Finishing
• Eighty Percent of Web Users Concerned About Online Privacy
• Print and TV Ad Campaigns Spur Kids Online for More Product Info
• Webinar: Participating in the Lucrative Marketing Value Chain with Digital Print
• Majority of Consumers Rely On The Yellow Pages
• Marketing Optimization - Applying Quantitative Measurement To The Four P's Of Marketing
• Newspapers Ads More Credible and Reliable
• The Most Influential Ad Media in 5 Major Global Markets
• Online Privacy: Poll Finds Americans Extremely Concerned
• Online Privacy: Poll Finds Americans Extremely Concerned
• Direct Mail's Key Role in Marketing to Hispanics
• InfoTrends Survey: Trans Meets Promo ... Is It More than Market Hype?
• Consumer Use of Multichannels Gives Rise to Melding of Media Lines
• Traditional Media Holds Sway Over Digital Influencers
• Direct Mail Drives Consumers to Contact Businesses
• Traditional Media Fares Well in Consumer Level of Trust Ratings
• Senior Marketers Positive on TransPromo But Strategy Not Top of Mind
• Print: Favored Media for Reaching Multicultural Audiences
• Transpromo and Consumers
• Catalogs Still Top Channel for Merchants
• Boomers: Print Drives Online Traffic
• Green Ads: Consumers Recall Them but Often Skeptical
• Consumers Value Inserts
• The Effectiveness of Point-of-Sale (POS) Displays
• Online Ad Clutter Reduces Effectiveness and Brand Opinion
• Full Color TransPromo Applications to Jump More than 10-Fold by 2012
• 2008 DMNews/Pitney Bowes Direct Mail Survey
• Top 50 GPO Suppliers (PDF)
• Hot Markets for 2009-2010 (PDF)