Structural Graphics recently produced a unique print advertisement for the 2018 Toyota Camry … a print ad that hits most senses. It features a pop-up design, new car smell, a light-up dashboard and a pulse monitor with sound. Advertising agency Saatchi & Saatchi, whose client is Toyota, worked with Structural Graphics.
Henry Freedman, of Technology Watch LLC, contends that the growth of electronic communication is actually driving more print demand.
Diamond Packaging, based in Rochester, N.Y., has an annual tradition of designing and producing embellished calendars to send to customers, prospects, suppliers, industry professionals and media contacts. The staying power of a high-quality, year-long piece of decor is the result of a brilliant marketing strategy showcasing Diamond's production capabilities.
Mariano Press donates one meal to the nation’s leading nonprofit hunger charity for every $20 spent by his clients.
This week, Julie Greenbaum highlights industry news about Quad/Graphics being awarded an exclusive agreement to print 100% of Condé Nast's magazine titles; AlphaGraphics being acquired by MBE Worldwide; ICED family of print franchises being sold to Fortusis LLC; Bang Printing, and its holding company, CJK Group, led by CEO Chris Kurtzman, acquiring the assets of Webcrafters; Blackford Capital naming former Trend Offset Printing CEO Aaron Day the new CEO of Dickinson, and its parent company, Printing Consolidation Company (PCC); and the 2017 SGIA Expo opening next week.
Gina Testa, who recently retired from Xerox after 32 years, talks about her new consulting practice, RT Consulting.
Harvey Levenson discusses the landscape of patent trolls and why the printing industry has been targeted.
Deborah Corn, long-time Gold Ink Awards judge, took a break from judging the 2017 competition to talk about this year’s entries.
This week, Julie Greenbaum highlights industry news about RR Donnelley entering into a three-year agreement with Vizient; Konica Minolta and Screen's collaboration in digital commercial printing; Bobst and Radex's launch of Mouvent; NPES's push for pro-growth tax reform in 2017; and PRINT 17 news, along with an exclusive interview with NPES President Thayer Long on PRINT 17. Be sure to visit piworld.com to watch this video, as well as other videos highlighting what's in store for PRINT 17.
There are only seven days left to enter the 2017 Gold Ink Awards. So what are you waiting for? Show us your best work and you just might win!
This nautical-themed Gold Ink Awards entry was submitted into the Digital Printing, Specialty category by Hatteras in Tinton Falls, N.J