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The Week That Was With Julie G (1/02/2017)
January 6, 2017 at 1:03 pm

This week, Julie Greenbaum highlights industry news from Xerox (rings bell at the NYSE and launches Brother Dominic commercial and the separation of Conduent). Other news came from Platinum Equity (the acquisition of Cox Target Media's Valpak direct mail operation); RR Donnelley (leveraged and integrated the HITRUST Common Security Framework program); Cenveo (back in full compliance under the NYSE’s minimum market capitalization standard); and Printing Impressions (the top 5 most read stories published online by PI).

The Week That Was With Julie G (12/19/2016)
December 23, 2016 at 2:39 pm

This week Julie Greenbaum highlights industry news from Kodak and the process of selling its commercial inkjet business, Prosper; Manroland Sheetfed and the appointment of Sean Springett as the new CEO; InnerWorkings and its partnership with a major nonprofit organization, as well as an expansion of its ongoing relationship with healthcare services provider McKesson Corporation; LSC Communications and its Roanoke, Va., facility's recent certification; the Printing Impressions 2017 technology/solutions survey; and The 2016 Printing Impressions Top 400.

The Week That Was With Julie G (12/12/2016)
December 16, 2016 at 2:21 pm

This week, Julie Greenbaum highlights industry news from DigiWrap and its founders' appearance on the popular "Shark Tank" television series; FLM Graphics and its appearance in the fourth quarter of the Sunday Night Football game; and Cimpress' acquisition of National Pen Co. Printing Impressions also caught up with Frank Romano, world-renowned printing expert and Rochester Institute of Technology professor emeritus, to learn more about his involvement in The Museum of Printing located in Haverhill, Massachusetts.

The Week That Was With Julie G (11/21/2016)
November 23, 2016 at 3:36 pm

This week, Julie Greenbaum highlights industry news from Quad/Graphics (BlueSoHo Delivers Augmented Reality for Allure Magazine and Quad/Graphics Expands Custom 1:1 Direct Marketing Capabilities); OneTouchPoint and PrintManagement; Printing Industries of America (2016 Lewis Memorial Lifetime Achievement Award recipient and Ben Franklin Honor Society Inductees). Also be sure to read Printing Impressions Editor-in-Chief Mark Michelson's one-on-one interview with Jeff Jacobson, CEO of Xerox Corp.

Communication: The Key to Packaging Design
September 1, 2016 at 1:20 pm

Thorough communication between the design agency, brand owner and printer is crucial in facilitating a seamless workflow. Ashley Roberts, senior production editor of Printing Impressions and packagePRINTING, spoke with Kory Grushka, director of business development at Works Design Group in Pennsauken, N.J., about some of the common problems of communication, and the best ways to open up the lines of communication as early as possible.

The 2016 Gold Ink Awards: Judging Week
July 21, 2016 at 10:41 am

In a quick recap of the 2016 Gold Ink Awards judging week, judges Erin Brennan of FCB, and Deborah Corn of the Print Media Centr, provide insight into what makes a winning entry stand out from the rest. The winners of the 2016 Gold Ink Awards will be announced in the September issue of Printing Impressions!

The Week That Was With Julie G (7/11/2016)
July 15, 2016 at 2:55 pm

This week Julie Greenbaum highlights industry news about Xerox Corp. and RR Donnelley; Quad/Graphics and Rise Interactive; 4over and ASAP Printing; and Southwest Precision Printers and Page International.

The Relationship Between Printers and Agencies
July 12, 2016 at 3:12 pm

Erik Cagle talks to Gold Ink Awards judge Erin Brennan, VP and Director of Print Production at FCB, about how the relationship between agencies and printers has evolved over the years.

Content Marketing Direct Mail
January 17, 2016 at 2:04 pm

Direct mail can be an effective way for marketers to deliver content to their customers, and also keep them engaged. We take a look at a successful example of a direct mail piece.

Eye on Design: Making Your Mail Pop
January 17, 2016 at 1:55 pm

Adding some well-done visual design is a great way to make your mailing stand out. Join Jeremy Zimmerman as he shows you how to take cues from three specific pieces. To see these mailings, as well as thousands of others, login to your account at whosmailingwhat.com. If you're not a member, find out more and signup here.

A Timely Self-Mailer From PSE&G
January 17, 2016 at 1:52 pm

New Jersey-based utility company PSE&G promotes its WorryFree Appliance Protection Plans with this timely and well-designed four-color self-mailer. Join Melissa Ward as she walks you through this effective mailing. From copy to design to multiple calls to action, PSE&G gets it right with this piece in the mailbox.

Local Business Self-Mailers That Inform and Drive Sales
January 17, 2016 at 1:46 pm

Direct mail is full of missed opportunities, like a blank envelope that doesn’t do its second job: to get itself opened. Please join Paul Bobnak as he takes a look at how two local businesses stood out in the mail with clever self-mailers that stand out. To find resources with extensive design and copy tips, as well as case studies and best practices — all designed to help you build response — go to the Direct Marketing IQ bookstore.

Canon Solutions America: Direct Mail
October 13, 2015 at 2:07 pm

Recent improvements developed by Canon Solutions America have turned the world of direct mail on its head and opened the door to cost-effective on demand printing.