This week, Julie Greenbaum highlights industry news from Xerox (rings bell at the NYSE and launches Brother Dominic commercial and the separation of Conduent). Other news came from Platinum Equity (the acquisition of Cox Target Media's Valpak direct mail operation); RR Donnelley (leveraged and integrated the HITRUST Common Security Framework program); Cenveo (back in full compliance under the NYSE’s minimum market capitalization standard); and Printing Impressions (the top 5 most read stories published online by PI).
This week Julie Greenbaum highlights industry news from Kodak and the process of selling its commercial inkjet business, Prosper; Manroland Sheetfed and the appointment of Sean Springett as the new CEO; InnerWorkings and its partnership with a major nonprofit organization, as well as an expansion of its ongoing relationship with healthcare services provider McKesson Corporation; LSC Communications and its Roanoke, Va., facility's recent certification; the Printing Impressions 2017 technology/solutions survey; and The 2016 Printing Impressions Top 400.
This week, Julie Greenbaum highlights industry news from DigiWrap and its founders' appearance on the popular "Shark Tank" television series; FLM Graphics and its appearance in the fourth quarter of the Sunday Night Football game; and Cimpress' acquisition of National Pen Co. Printing Impressions also caught up with Frank Romano, world-renowned printing expert and Rochester Institute of Technology professor emeritus, to learn more about his involvement in The Museum of Printing located in Haverhill, Massachusetts.
This week, Julie Greenbaum highlights industry news from Quad/Graphics (BlueSoHo Delivers Augmented Reality for Allure Magazine and Quad/Graphics Expands Custom 1:1 Direct Marketing Capabilities); OneTouchPoint and PrintManagement; Printing Industries of America (2016 Lewis Memorial Lifetime Achievement Award recipient and Ben Franklin Honor Society Inductees). Also be sure to read Printing Impressions Editor-in-Chief Mark Michelson's one-on-one interview with Jeff Jacobson, CEO of Xerox Corp.
A focus on social media as a collaborative channel for education, marketing, sales and communication with customers and prospects.
Printing Impressions’ Ashley Roberts and Annie Dimock, take a look at direct mail pieces inspired by upcoming holidays.
Printing Impressions will speak with the people involved in creating the gold award-winning pieces from the 2016 Gold Ink Awards.
Thorough communication between the design agency, brand owner and printer is crucial in facilitating a seamless workflow. Ashley Roberts, senior production editor of Printing Impressions and packagePRINTING, spoke with Kory Grushka, director of business development at Works Design Group in Pennsauken, N.J., about some of the common problems of communication, and the best ways to open up the lines of communication as early as possible.
In a quick recap of the 2016 Gold Ink Awards judging week, judges Erin Brennan of FCB, and Deborah Corn of the Print Media Centr, provide insight into what makes a winning entry stand out from the rest. The winners of the 2016 Gold Ink Awards will be announced in the September issue of Printing Impressions!
This week Julie Greenbaum highlights industry news about Xerox Corp. and RR Donnelley; Quad/Graphics and Rise Interactive; 4over and ASAP Printing; and Southwest Precision Printers and Page International.
Adding some well-done visual design is a great way to make your mailing stand out. Join Jeremy Zimmerman as he shows you how to take cues from three specific pieces. To see these mailings, as well as thousands of others, login to your account at whosmailingwhat.com. If you're not a member, find out more and signup here.
New Jersey-based utility company PSE&G promotes its WorryFree Appliance Protection Plans with this timely and well-designed four-color self-mailer. Join Melissa Ward as she walks you through this effective mailing. From copy to design to multiple calls to action, PSE&G gets it right with this piece in the mailbox.
Direct mail is full of missed opportunities, like a blank envelope that doesn’t do its second job: to get itself opened. Please join Paul Bobnak as he takes a look at how two local businesses stood out in the mail with clever self-mailers that stand out. To find resources with extensive design and copy tips, as well as case studies and best practices — all designed to help you build response — go to the Direct Marketing IQ bookstore.
SG360° President and CEO Mary Lee Schneider is bullish about sales growth for the direct marketing firm and for direct mail in general.