Created in collaboration between thINK and Canon Solutions America, “The Inkjet Edge” was developed as a tool to continue educating the market on the benefits of production inkjet technology.
Production inkjet has many speed, productivity, and flexibility advantages, but it is different than both offset and digital color toner devices.This educational resource covers topics such as: inkjet media and inksdesign software settingsfile preparationquestions designers should ask their print providersand more!
Corporate print buyers could well be entitled “paper buyers,” since almost every buyer also sources paper for commercial print jobs. How they source their paper and where they gather their “paper intelligence” was the basis of this 2014 study by Margie Dana and consultant John Zarwan.
This book was developed to provide the printer or print provider with an understanding of the many new tools (legacy media and emerging technologies) available to them. When applied, these tools will help you develop new business for yourselves and your clients—and hopefully to increase your profits.
This report provides important insight into the new print buyer. With this information, service providers will learn:
- The role today’s print buyer plays in sourcing print
- What services today’s print buyers seek in their print partners
- How their location plays a part in buyers’ practices today, and which buyers will look further afield when sourcing print
- And so much more
Using practical printing examples, Setup Reduction for Printers shows how you can engage your team, utilizing Lean principles, to methodically work through the process of makeready reduction. Using a motorsports pit crew analogy, your employees can work through the strategies discussed in this book to lower your costs and improve your bottom line
The Future of Print Sales: The Renewal of Print Manufacturing through New Product Development seeks to dispel the myth that print is dead and to help our industry find its meaning and purpose once again through the development of innovative printed products.
Finding qualified and experience employees local to your business is a serious challenge, according to Printing Industries of America members.
If you’ve found this to be the case for your business, too, Printing Industries of America provides resources to assist with workforce planning and recruiting.
Sales Compensation Plans:
Samples from the Industry, 2013 Edition
Printing Industries of America Human Relations Department
This publication was developed as a result of numerous requests from our members for additional information about sales compensation plans. Our previous efforts, Sales Compensation and Incentive Plans: Samples from the Industry (2001) andIncentive, Bonus, and Recognition Plans from the Printing Industry (2004), are both still available and contain interesting approaches to sales compensation that may be useful to the reader when designing their company’s sales compensation plan.
Author Gary G. Field blends years of practical experience in the printing industry with his research work at leading universitites to explain why we encounter color quality limits and how they often may be extended. His authoritative treatment spans the following topics:
- Printing system choices
- Color reproduction objectives and strategies
- Viewing color images
- Color correction and approval
Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns.
“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.
Job Definition Format (JDF) and Job Messaging Format (JMF), based on the XML standard, provide one of the most important recent innovations for the automation of print production. JDF Workflow: A Guide to Automation in the Graphic Communications Industry, demonstrates that it is more than just a data format by providing a comprehensive examination of the format as well as the workflow that can be built with the help of JDF.
Whether you're considering a new investment or looking to maximize your existing investment, Digital Paths to Profit explains the best practices for successfully adding digital infrastructure and integrating digital services into your workflow. While providing a framework for approaching the new role of print in a multichannel world, Digital Paths to Profit shows how integrating digital services will aid you in addressing significant structural changes, growing volume, increasing customer satisfaction and loyalty, and opening the door to new revenue streams.
Implement key marketing principles and buying trends that affect print sales to improve your company's market position and increase profits. By implementing Hands-On Marketing techniques, you can prepare and put into practice a marketing plan that will quickly improve sales and profits.
Keeping up with all of the changes in prepress is an ongoing battle for everyone involved in print production. This book is designed to give the reader a straightforward reference to the new technologies used in prepress. It provides a short, illustrated, non-technical orientation to digital prepress along with a glossary of basic terms.
This book is written for the general reader who would like to understand the current technology, processes, and terminology associated with gravure printing. A glossary of commonly used terms is provided, along with drawings and photos that provide visual reference to technical concepts.
Starting with an overview of digital and variable-data printing and culminating with an extensive glossary, this handbook addresses a wide range of topics to help you successfully enter this new printing realm and make informed business decisions.
Learn the approaches the industry leaders use to find and keep the best employees in sales, production, managerial, and support staff — practical, proven solutions, with real-world examples, thought-provoking exercises, and probing employment interview questions. With an extensive list of resources that will help printers find, hire, and manage human resources, including industry events and seminars, Internet job boards, and professional search firms, legal resources, trade publications, and trade associations, Hiring and Managing meets the unique needs of the industry as it shifts from ink-on-paper to a greater focus on providing service to the customer.
Educate yourself — and your clients — about the major issues in the high-tech area of digital prepress operations. Filled with tips to avoid common roadblocks in production, this is a perfect companion to prep for your next sales call or deal with prepress.