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Data Services Drive Growth
January 5, 2018 at 4:36 pm

Transform your data savviness into service offerings that overcome the challenges marketers face with customer data.

Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print
November 20, 2017 at 12:00 am

On Thursday, November 16th, Publishing Executive, Book Business and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant and more valuable media to consumers.

Connectivity Systems are a Plus in the Finishing Department
September 5, 2017 at 11:32 am

With the new generation of finishing systems, connectivity has become a big selling point. Given the shift to shorter runs, machine availability, makeready time, and productivity are all critical to profits. So, accurate metrics have become more important than ever.

The Bigger Your Data Gets the Smarter it Needs to Become
June 16, 2017 at 10:10 am

Smart Data brings you the specific information you need using benchmarked and correlated analytics compared against your company’s specific business strategy. The result is a curated set of smarter data that can be used in every day strategy executions.

Tracking Data in the Digital Bindery
May 22, 2017 at 10:08 am

How important is data in digital finishing? It’s critical. You’re probably relating this to the fact that digital is (by its file-based nature) all about variable data. But beyond creating personalized documents and books, there is the larger question of integrating production data into the plant workflow and MIS systems.

Key Elements of Complete Personalization
March 23, 2017 at 11:19 am

I have been writing about using “model-based” personas stemming from a 360-degree customer view for personalization for some time now.