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SGP Names Jodi Sawyer as Chair
February 1, 2018 at 10:59 am

A new slate of officers for 2018, led by Jodi Sawyer of FLEXcon, has been elected by the Sustainable Green Printing Partnership (SGP).

A Look at Advertising Preferences: Online Versus Print
January 17, 2018 at 9:41 am

While we continue to be bombarded by advertising online, it is clear that print ads are most effective and deliver results. According to the latest Toluna consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” Americans are not very responsive to online advertising.

Mintel Reveals 5 Key Packaging Trends for 2018
December 27, 2017 at 12:24 pm

Cory Francer, editor-in-chief of packagePRINTINGPrinting Impressions' sister publication, recently sat down with David Luttenberger, Mintel's global packaging director, to discuss the top packaging trends of 2018.

Reading Preferences of U.S. Consumers
December 19, 2017 at 9:16 am

The recent Toluna consumer survey, “Print and Paper in a Digital World,” commissioned by Two Sides, reveals some interesting consumer trends. The survey showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus electronic devices, including 63% of the youngest age group (18- to 24-year-olds).

Two Sides and NAPIM Form Partnership
November 30, 2017 at 12:06 pm

The National Association of Printing Ink Manufacturers Board of Directors has announced its increased support of Two Sides.