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Harnessing the Brand Message with Packaging
October 19, 2017 at 3:03 pm

Seeing mugs hanging on hooks in a store isn’t unusual, but David Shaw knew that when he saw his mugs in a store without the packaging, it was a mistake. Shaw is co-owner of The Unemployed Philosophers Guild, a purveyor of novelty gifts, including an array of heat-activated design and color-changing mugs.

Use the SHALT Rule to Become More Successful (Video Post)
October 19, 2017 at 9:59 am

In this #RyansRemarks15 post (short video) PI blogger Ryan Sauers answers the question of why we should use the SHALT rule (Sad, Hungry, Angry, Lonely, Tired) in all of our sales, marketing, and communication strategies.

How Becoming a Rap Artist Will Win You Print Sales
October 19, 2017 at 9:48 am

Recently, I was running my masterclass on "How To Stop Buyers Choosing On Price." As part of the day, delegates create a new sales message and deliver it. It is common for me to hear some very powerful sales messages by the end of the day. However, although I have heard many, many sales messages over the years, I had never heard one delivered in rap form.

EDM Launches Custom Label Division
October 18, 2017 at 10:08 am

EDM hosted a ribbon cutting ceremony to signify the official launch of its new custom printed pressure sensitive label division.

Ask Yourself This Question All Day Long
October 17, 2017 at 9:30 am

Everyone thinks they are busy. Perhaps even you. But there is a distinct and important difference between being busy and being productive. Productive people sell more by asking themselves one important question, and it's the subject of this week's blog by Bill Farquharson.

Don’t Go It Alone
October 12, 2017 at 12:01 am

Start building your printed electronic partnerships now, long before you will likely need them.

Take Our Advice
October 12, 2017 at 12:01 am

The best advice for printers looking to get into — or grow —  their wide-format business.

Finding Success in Packaging
October 12, 2017 at 12:01 am

Best practices printers should keep in mind as they add — or consider adding — packaging to their product lineup.