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What's In a Name? A lot If Your Last Name is Trump
January 20, 2017 at 2:36 pm

What happens when you are a printer and you have the same last name as the new President Donald Trump? Just ask Dennis Trump and his wife and graphic designer Christa Trump, owners of Trump Direct in Decatur, Ill.

Strategy's Important Work: MarketCues National Research Results (Part One)
January 20, 2017 at 1:19 pm

Senior executives often tell us they have a strategy in place, and executives generally believe the issue is increasingly important to their organization's success. But as their strategic programs become challenged in the marketplace by multiple competitive sources, many of whom are using innovation to drive their brand awareness and become better known, challenges to continue to retain key clients become increasingly more difficult.

What's Your Social Selling Index? (And Why it Matters)
January 20, 2017 at 9:24 am

Social Selling is to the sales profession what Content Marketing is to the marketing profession. It’s the one subject that sales experts are discussing in professional circles, both online and in sales meetings. Social Selling is a concept that develops the sales representatives' social networks.

Seven Essential Targets for Selling with Social Media
January 19, 2017 at 9:15 am

Can you imagine selling without targets? Every business has a set of numbers that it has to reach. One of the most important is to make enough sales for the company to survive and grow. So nearly all salespeople have targets. If you are using social media to create sales, you should give yourself a set of specific targets. Here are the seven that I recommend.

The Curse of Success
January 17, 2017 at 10:34 am

Everyone in sales has a goal, but few consider what happens after the goal is reached. Without a plan, success will be short-lived and you might find yourself slipping ever backwards or stuck in a hole. Read this week’s blog by Bill Farquharson and learn how to reverse the curse.

Time To Be A Challenger
January 13, 2017 at 12:35 pm

For the Challenger, the formula is simple: teach, tailor, control.

Developing a New Business Program
January 10, 2017 at 8:27 am

When considering a new business program, re-branding your current business, or building leads to grow your business, you need to consider many if not all of the IX Mutant Print-for-Profit Muses: (Relevance, Interaction, Integration, Engagement, Dialogue, Content, Context, Metrics, and ROI) as part of your marketing and communication process.

Those Little Things
January 10, 2017 at 8:17 am

Anyone can print. There is no trick to making ink and toner magically stick to a substrate. Your equipment is beige and uses electricity. There are dozens if not hundreds of pieces of equipment just like it. What differentiates you might just come down to one little thing, as exemplified in the small gesture by an American Airlines flight attendant and written up in this week's blog by Bill Farquharson.

A Look at the Top 25 Hot Markets in the Printing Industry for 2017-18
January 9, 2017 at 2:46 pm

What follows is a look at the top 25 sectors/categories that buy the most printing. These 25 sectors and categories will account for more than 95% of total print but at 4% less than in 2016. Take a look and compare them to the current vertical industries that you serve.