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Will Prospects Buy After Visiting Your Website?
February 23, 2017 at 9:18 am

Do you have the right message on your website? Does your website provide an engaging reason for prospects to take things further? Will they understand what you can do to help their business? Will they learn what results you have achieved for similar clients? Do you explain what sets you apart from the competition? If so, congratulations! Your website homepage is amongst an elite minority!

Sushi Lessons and Sales Growth
February 21, 2017 at 8:58 am

There is a sales lesson in learning to make sushi. It doesn’t require any ingredients, doesn’t have to be wrapped up, and there’s no soy sauce involved. All you have to do is read this week's blog by Bill Farquharson.

Win the Battle for Clients
February 20, 2017 at 6:28 pm

Butler Street in conjunction with NAPCO Media are pleased to announce the Best of Print & Digital winners for 2017.

Are You Missing Sales Leads?
February 14, 2017 at 12:00 am

There is a chance that a company is upset with you for not getting back to them with information and you have no idea. Why not?

Why the Average Elevator Pitch Loses You Business
February 9, 2017 at 11:35 am

Do you have an elevator pitch? An elevator pitch is a quick introduction to your company. It is a useful way to introduce prospects to you and your services. They are used at networking events, during phone calls and in sales letters, amongst other places.

How to Create Sticky Direct Mail
February 8, 2017 at 10:49 am

After your first hurdle of grabbing attention so that your direct mail piece doesn’t end up in the trash, the next is drawing them in.