What happens when you are a printer and you have the same last name as the new President Donald Trump? Just ask Dennis Trump and his wife and graphic designer Christa Trump, owners of Trump Direct in Decatur, Ill.
Senior executives often tell us they have a strategy in place, and executives generally believe the issue is increasingly important to their organization's success. But as their strategic programs become challenged in the marketplace by multiple competitive sources, many of whom are using innovation to drive their brand awareness and become better known, challenges to continue to retain key clients become increasingly more difficult.
Social Selling is to the sales profession what Content Marketing is to the marketing profession. It’s the one subject that sales experts are discussing in professional circles, both online and in sales meetings. Social Selling is a concept that develops the sales representatives' social networks.
Can you imagine selling without targets? Every business has a set of numbers that it has to reach. One of the most important is to make enough sales for the company to survive and grow. So nearly all salespeople have targets. If you are using social media to create sales, you should give yourself a set of specific targets. Here are the seven that I recommend.
vertical you are targeting to develop new business.
Everything is deemed “edgy” in today’s in-your-face climate, yet few things actually take that term as literally as the Edge collection
Everyone in sales has a goal, but few consider what happens after the goal is reached. Without a plan, success will be short-lived and you might find yourself slipping ever backwards or stuck in a hole. Read this week’s blog by Bill Farquharson and learn how to reverse the curse.
The mission for 2017 centers on migrating your business model to the world we live in.
Maybe it was the mountain air. But seeing cool technology for print and direct mail can leave you a little breathless.
Ricoh held its first-ever Engagement Marketing Executive Symposium at its Executive Briefing Center in Boulder, Colo.
Let’s look at five quick campaigns that your print business can execute in one hour or less to help you generate more sales leads.
“This is a Camera” is a colorful celebration of paper folding precision at its best.
Butler Street in conjunction with NAPCO Media, Printing Impressions, Print+Promo, announced its 2017 Best of Print & Digital Winners.
When considering a new business program, re-branding your current business, or building leads to grow your business, you need to consider many if not all of the IX Mutant Print-for-Profit Muses: (Relevance, Interaction, Integration, Engagement, Dialogue, Content, Context, Metrics, and ROI) as part of your marketing and communication process.
Anyone can print. There is no trick to making ink and toner magically stick to a substrate. Your equipment is beige and uses electricity. There are dozens if not hundreds of pieces of equipment just like it. What differentiates you might just come down to one little thing, as exemplified in the small gesture by an American Airlines flight attendant and written up in this week's blog by Bill Farquharson.
What follows is a look at the top 25 sectors/categories that buy the most printing. These 25 sectors and categories will account for more than 95% of total print but at 4% less than in 2016. Take a look and compare them to the current vertical industries that you serve.
Suttle-Straus has captured the company’s 100 years in business with the release of the “The Suttle-Straus Story.”