Judging by the amount of attention paid to strategic planning throughout the business press and business schools, it’s easy to conclude that the one necessary ingredient to an organizational success is a well-crafted strategic plan. Yet, over many years of consulting I’ve come to realize that little could be further from the truth.
Although the technologies and tools available to the B2B Marketer have improved significantly over the past decade, the fundamental responsibilities of the role have not. Where a direct sales channel is in place, marketers are responsible for three functions: Creating the strategic position of the business, enabling the sales organization, and generating demand.
Color-changing ink in packaging applications has been around for years, but Crown and CTI have…
If there’s one thing that Coca-Cola excels at it’s a feel-good marketing campaign. Take, for instance, its “Share a Coke” program.
For the TED 2016 Dream conference in Vancouver, Hybrid Design went all out to capture the essence of the dream concept in visual form.
On a recent business trip, Bill had two different experiences with two different Uber drivers and describes them.
Amy Olson, graphic designer, at Suttle-Straus in Waunakee, Wis., discusses the process of creating the Suttle-Straus 2017 Calendar.
When you are a senior leader — someone who has both people working with you and reporting to you in a medium to large organization — it’s unlikely that you will have close personal relationships with everyone. This dynamically changes what you need to be able to do.
Proforma reports a record 171 owners achieved million or multi-million dollar success in 2016 as 34 new members were recently inducted.
If you keep doing things the same way buyers will start ignoring you. Buyers soon get used to what salespeople do. That’s why it is essential that salespeople are always doing different things. Buyers are much more likely to take notice if they see something that is a bit different. Technically, this is called pattern interrupt.
Could you do with more octopi in your life? KMG Design brings us a specimen wrapped around this sensual wine label for Octopoda.
Positioning itself as a “brand guardian” under the slogan “Brand Meets World,” LCP (formerly Lake County Press) of Waukegan, Ill., pledges to support its brand-owning customers across print and non-print channels alike. It is a promise that a business engagement with LCP will always be a relationship, not merely a transaction.
Jude Arijaje, the dynamic, multi-unit Minuteman Press franchise owner, secured an account with the NBA’s own Philadelphia 76ers.
On April 6, the Printing Industries of New England (PINE) celebrated a decade of excellence during it’s annual Industry Awards Gala.
What follows is an interview with Rosemarie Breske Garvey, VP at Blooming Color in Lombard, Ill. Blooming Color is doing some pretty spectacular work beyond traditional four-color printing and I wanted to learn more.