Found 6 item(s). Displaying 1-6
Neither Fish Nor Fowl
April 2010
From Printing Impressions
For printing salespeople toiling for a business that offers both digital and offset printing, the natural motivation is to sell a $30,000 web job as opposed to a $1,500 digital job.
Printer's Profit Code
January 22, 2010
From Press Center
Statistics say that 85% of printers have flat or declining sales. They are struggling to sell to customers whose volumes are down. They can’t get in to see decision makers at potential new clients because they are not seen as any different to the existing supplier. They can’t find new work without discounting their prices.
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How To Make Money From Digital
November 24, 2009
From Press Center
Getting into digital is not a ticket to higher profits or increased sales. Digital print is not a business strategy... it's a technology. Ok... it's an exciting technology, but it's still only technology. But... with the right strategy, you can make a lot of money.
Webinar Focuses on Customer Building
November 13, 2009
From PI Weekly
PHILADELPHIA—
Printing Impressions will present a free hour-long Webinar, "How to Find, Win, Keep and Grow the Most Profitable Customers in Your Market." The Webinar, which will be held Dec. 9, 2 p.m. ET, will feature Nick Devine, founder and CEO of The Print Coach, who will discuss proven strategies for cultivating top customers in a recession. Devine will also hold a Q&A session following his presentation. For more information and to register for this event,
click here.