Search results for Allegra Network
Found 65 item(s)February 7, 2012 From Webinars & Virtual Events
The proliferation of emerging technologies has dictated a re-birth of the printing industry.
The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.
Key concepts that will be explored include:
- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls
Sponsored by Allegra Network
To view this webinar click here!:
Couldn't make it on February 7? No problem! Printing Impressions Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
February 6, 2012 From Carl Gerhardt
I’ve written before on the importance of intelligent pricing and its impact on profitability. A question I often get is, “Should I announce a price increase?” My answer is, “No.” Why call attention to an increase and invite shopping around by clients?
January 30, 2012 From News
Certain members of Allegra Network have reached an agreement to invest in an entity that, along with executives of Signs By Tomorrow, will purchase the assets of the latter company, a 162-unit network of firms producing large-scale graphics. The management team of Signs By Tomorrow will remain intact.
January 26, 2012 From News
AlphaGraphics of Canton, MI, achieved the best overall loyalty rating, with 98 percent of its customers stating they were “Very Likely” to recommend the shop to colleagues and friends based on its performance for the fourth quarter of 2011.
December 23, 2011 From Carl Gerhardt
Here is a surefire way to develop a budget for 2012 that will keep your ship on course. Given the uncertainty facing graphic arts firms, I suggest you develop three budget scenarios—9-percent increase, 0 percent increase and 9 percent decrease.
December 5, 2011 From Carl Gerhardt
I just received an online order delivery that reminded me of the lost art of using customer-shipped jobs as a way to build relationships and market for additional orders. Packed inside with my order was a small pocket folder.
December 2011 From Printing Impressions
Commercial printer company and personnel news from Printing Impressions’ December 2011 edition, including coverage of Allegra Network’s annual convention and the Print in the Mix research report on “Executing Multichannel Relational Communications.”
November 14, 2011 From Carl Gerhardt
Those that do not follow these credit fundamentals will find that the bad customers will drift their way over time. I believe in a firm policy that any accounts that go beyond 90 days should immediately be placed on COD.
October 14, 2011 From News
Congratulations go out to The Print Shop (Wisconsin Rapids, WI) for achieving the best overall loyalty rating—99 percent of its customers stated they were “Very Likely” to recommend the company to colleagues and friends based on its third-quarter performance.
October 3, 2011 From Carl Gerhardt
I have found that businesses that stay in that 5-10 percent debt range, over time, do a pretty good job of keeping the business healthy and produce good profitability and cash flow at the same time.
September 6, 2011 From Carl Gerhardt
USPS to Close - What if that was an actual news headline? I think there’s little for us to worry about as long as we get better at understanding and selling more cross-channel ways for delivering marketing messages...and can make money doing it.
August 15, 2011 From Carl Gerhardt
It’s overdue, but still not too late to reinvent your company, reinvest in it and reengineer how you do things. We need to go to the very core of what we do and, most likely, reinvent our business model.
July 26, 2011 From Carl Gerhardt
Strongly financed, well-managed companies with a good business plan can and will always survive. They can also thrive by recognizing that getting a larger slice of a pie that is shrinking can be a fine growth strategy.
July 19, 2011 From News
The top 10 percent achieved an over 91 percent print buyer loyalty score, the top third over 85 percent loyalty, average performers were in the 76-85 percent range, and the bottom third performers under 76 percent.
July 12, 2011 From Carl Gerhardt
It’s not unusual to see owners lose some of the passion they once had for their businesses, even to the point of wanting out. Peter admitted that it had happened to him at one point. He stopped and asked himself, If I wasn't doing this, what would I be doing?
