Search results for Xerox Corp.
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Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
Driving Customer Engagement: Ford's Multichannel Approach
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Part of any marketers success now depends on the ability to deliver relevant content through the right combination of channels at the right time. This session will describe specific methods and applications Ford's Extended Service Business uses to create and distribute digital content in concert with traditional marketing channels.
Ford were early adopters of personalized direct mail and email and are now using multichannel communications to increase customer engagement and improve sales penetration. It's used a more customized and targeted approach in the direct mail letters, incorporating the many data points that they had on car owners — such as geographic location, age, gender, type of car purchased, mileage, financing options, etc. Now they supplement their direct mail efforts with interactive digital content that further realized great results -- 13 percent response and 24 percent in sales penetration!
Participants can expect to learn the following:
> How the use of relevant personalized content delivered through both traditional offline channels and digital online channels can increase response and improve customer engagement
> How direct mail can effectively drive a multichannel approach
> What digital interactive collateral is and how to use it
> See a demonstration of a proprietary application where consumers can create highly customized brochures in an online environment and produce it in real-time
Click here to register for Direct Marketing Day @ Your Desk today!
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Part of any marketers success now depends on the ability to deliver relevant content through the right combination of channels at the right time. This session will describe specific methods and applications Ford's Extended Service Business uses to create and distribute digital content in concert with traditional marketing channels.
Ford were early adopters of personalized direct mail and email and are now using multichannel communications to increase customer engagement and improve sales penetration. It's used a more customized and targeted approach in the direct mail letters, incorporating the many data points that they had on car owners — such as geographic location, age, gender, type of car purchased, mileage, financing options, etc. Now they supplement their direct mail efforts with interactive digital content that further realized great results -- 13 percent response and 24 percent in sales penetration!
Participants can expect to learn the following:
> How the use of relevant personalized content delivered through both traditional offline channels and digital online channels can increase response and improve customer engagement
> How direct mail can effectively drive a multichannel approach
> What digital interactive collateral is and how to use it
> See a demonstration of a proprietary application where consumers can create highly customized brochures in an online environment and produce it in real-time
Click here to register for Direct Marketing Day @ Your Desk today!
Digital Printing: Where Is Digital Printing Headed and How Can It Benefit Your Business? (2011 Publishing Business Virtual Show session)
February 7, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 Publishing Business Virtual Conference & Expo.
INTERQUEST, an industry-leading market research and consulting firm in digital printing, will share with you insights into critical digital printing market trends and forecasts for this rapidly expanding industry, based on its in-depth research. Get up to date on the latest developments in digital print technology, how printers are using these advancements to enhance their businesses and service publishers, and how publishers are maximizing the benefits of the most advanced digital printing technologies to manage inventories and drive new revenues.
Click here to view this session today.
February 7, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 Publishing Business Virtual Conference & Expo.
INTERQUEST, an industry-leading market research and consulting firm in digital printing, will share with you insights into critical digital printing market trends and forecasts for this rapidly expanding industry, based on its in-depth research. Get up to date on the latest developments in digital print technology, how printers are using these advancements to enhance their businesses and service publishers, and how publishers are maximizing the benefits of the most advanced digital printing technologies to manage inventories and drive new revenues.
Click here to view this session today.
Jeffrey Jacobson Named Head of Xerox Global Graphic Communications
February 1, 2012 From News
As president, Xerox Global Graphic Communications, Jeffrey Jacobson assumes a new role at the company that focuses on worldwide strategy, operations, product development, marketing, sales and support of Xerox’s production systems portfolio and related software and workflow offerings.
February 1, 2012 From News
As president, Xerox Global Graphic Communications, Jeffrey Jacobson assumes a new role at the company that focuses on worldwide strategy, operations, product development, marketing, sales and support of Xerox’s production systems portfolio and related software and workflow offerings.
Budco Expands Its East Coast Digital Print Capability with iGen Press
January 25, 2012 From News
Budco, a leading fulfillment and direct marketing organization, announced it has expanded the company’s New Jersey-based print and fulfillment center through the addition of a third Xerox iGen digital color press. The additional Xerox iGen4 is also equipped with the capability to handle a larger press sheet size (14.33x26”).
January 25, 2012 From News
Budco, a leading fulfillment and direct marketing organization, announced it has expanded the company’s New Jersey-based print and fulfillment center through the addition of a third Xerox iGen digital color press. The additional Xerox iGen4 is also equipped with the capability to handle a larger press sheet size (14.33x26”).
Standard Register Builds Nationwide Footprint with Eight Xerox iGen4 EXP Presses
January 20, 2012 From News
The eight iGen4 digital color presses are located in five Standard Register print centers across the United States. “It is one thing to say you can deliver high-quality, color-critical documents, but it is quite another to build a national footprint to ensure repeatable, sustainable, color-critical documents as Standard Register has done,” said Steve McDonell.
January 20, 2012 From News
The eight iGen4 digital color presses are located in five Standard Register print centers across the United States. “It is one thing to say you can deliver high-quality, color-critical documents, but it is quite another to build a national footprint to ensure repeatable, sustainable, color-critical documents as Standard Register has done,” said Steve McDonell.
Standard Register Obtains Eight Xerox Presses
January 20, 2012 From PI Weekly
DAYTON, OH—Business forms, labels and digital specialist Standard Register has purchased eight Xerox iGen4 EXP presses. The machines are located in five Standard Register print centers across the country.
January 20, 2012 From PI Weekly
DAYTON, OH—Business forms, labels and digital specialist Standard Register has purchased eight Xerox iGen4 EXP presses. The machines are located in five Standard Register print centers across the country.
January 13, 2012 From Drupa
Who could have imagined only three years ago you’d be able to access all relevant management information from your printshop by using an app on a smartphone? Or, allow your clients to view, annotate and approve jobs on their iPads?
Top Printing Industry Suppliers Unite in Support of Vision 3 Summit
January 5, 2012 From News
Twenty of the printing industry’s foremost suppliers have signed on as sponsors for the upcoming Vision 3 Summit to be held Feb. 19-22, 2012, at the Marco Island Marriot in Marco Island, FL. The second-annual executive leadership conference has the theme “Focus Your Vision on Transformation and Growth.”
January 5, 2012 From News
Twenty of the printing industry’s foremost suppliers have signed on as sponsors for the upcoming Vision 3 Summit to be held Feb. 19-22, 2012, at the Marco Island Marriot in Marco Island, FL. The second-annual executive leadership conference has the theme “Focus Your Vision on Transformation and Growth.”
Winning Customer Acquisition Tactics for Cross-Channel Retailers (Fall 2011 Retail Marketing Virtual Show session)
January 4, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the Fall 2011 Retail Marketing Virtual Conference & Expo.
When it comes...
January 4, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the Fall 2011 Retail Marketing Virtual Conference & Expo.
When it comes...
January 2012 From Printing Impressions
In early December, Gilson Graphics proudly output the first job off its sparkling new Fujifilm J Press 720 sheetfed inkjet press, marking the first J Press 720 customer installation in the United States. Having trust in technology and confidence in its provider goes a long way.
January 2012 From Printing Impressions
Starting a Web-based business four years ago has been the right move for New York-based digital printer Best Value Copy, the online division of Red Rose Document Solutions. As many long-time customers began to discontinue their printed jobs as their jobs migrated to the Web and no longer were being produced on paper, founder Robert Stokvis, and his son Mark Stokvis, vice president of sales and marketing, decided to create an Internet printing company, Best Value Copy, to offset the decline in their traditional print-on-paper business.
Publisher and Printer Make a Man’s Christmas Wish Come True
December 23, 2011 From News
In a blog post titled “Random Acts of Kindness & Technology Make Simple Wish Come True,” Xerox shares how Color House Graphics and Freeze Frame Publishing recently made Anthony Torrone’s deepest wish come true. Torrone “thinks differently than most people due to a flu-like childhood illness that damaged his brain.”
December 23, 2011 From News
In a blog post titled “Random Acts of Kindness & Technology Make Simple Wish Come True,” Xerox shares how Color House Graphics and Freeze Frame Publishing recently made Anthony Torrone’s deepest wish come true. Torrone “thinks differently than most people due to a flu-like childhood illness that damaged his brain.”
Braintree Printing Looks to Get Personal in 2012, Adds Digital Envelope Printer
December 20, 2011 From News
Braintree Printing recently added a new Rena Mach 5 digital color envelope printer to its variable-data printing fleet, which already included two Xerox iGen4 digital color presses and Océ VarioPrint 6250 and Xerox Nuvera 120 EA black-and-white printers. “We’ve also had an increase in the number of customers asking for index tabs in their marketing manuals and books using variable data printing,” noted owner Jim Corliss.
December 20, 2011 From News
Braintree Printing recently added a new Rena Mach 5 digital color envelope printer to its variable-data printing fleet, which already included two Xerox iGen4 digital color presses and Océ VarioPrint 6250 and Xerox Nuvera 120 EA black-and-white printers. “We’ve also had an increase in the number of customers asking for index tabs in their marketing manuals and books using variable data printing,” noted owner Jim Corliss.
Interquest Reports Successful Government/Higher Ed Digital Printing Forum
December 5, 2011 From News
INTERQUEST announced a successful sixth annual Digital Printing in Government and Higher Education Forum. The event took place in Washington, DC on Wednesday, Nov. 30, 2011, at the Omni Shoreham Hotel and drew nearly 100 attendees. Speakers from government and higher education shared innovative applications, opportunities and challenges in their work environments.
December 5, 2011 From News
INTERQUEST announced a successful sixth annual Digital Printing in Government and Higher Education Forum. The event took place in Washington, DC on Wednesday, Nov. 30, 2011, at the Omni Shoreham Hotel and drew nearly 100 attendees. Speakers from government and higher education shared innovative applications, opportunities and challenges in their work environments.
