Your Summer Reading List

I wish I read more. Naturally, I have lots of excuses as to why I don’t:

  • Not enough time in the day.
  • Watching Hogan’s Heroes marathon instead.
  • Can’t find iPad charger.
  • Book in question has no pictures.

Good reasons, all, but I remain envious of those people who spend time with their noses in a book.

When I am on vacation, I typically take a book or two with me and it’s usually the latest John Grisham title or some mindless novel. At home, if I read at all, I lean towards self-help books and some lesser-known, quasi-business books that help to stimulate my creativity.

Creativity. Isn’t that a great quality for a salesperson to have? The skill of creatively bringing new ideas and resources to a prospect or a company aids in customer loyalty and general overall profit.

There was an article in The Wall Street Journal recently suggesting (and I heartily agree) that schools are teaching to the many standardized tests at the expense of fostering creativity. If that’s true, it makes a Montessori education all the more valuable.

But I digress.

They say you can learn a lot about someone by looking at their bookshelf. Here’s a virtual look at mine. I recommend any or all of these works be added to your summer reading list:

• “The Four Agreements”—This wonderful book has nothing to do with business or sales, but it will help you tremendously with your business and your sales.

• “A New Earth”—From the author of “The Power of Now,” this is a book that you study, not read. Its greatest impact on me is the lesson regarding letting go of the past, not worrying about the future, and simply focusing on the moment at hand.

• Everything by Malcolm Gladwell—“The Tipping Point,” “Blink,” “Outliers”…You cannot go wrong reading a Malcolm Gladwell book. Quirky, obscure, unique, thought-provoking. It’s all there.

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."
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  • Barbara Walter

    I am so with you on The Four Agreements. I have them posted on my board at work and on my fridge at home. Plus I have given the book to several friends who needed the inspiration.
    Since I now trust your advice, I will check out the rest of the list !

  • Andrea Jones

    Bill, Here’s a cool list of 21…maybe there’s something here to sink your summer teeth into…Andrea

  • Joe K

    Recommendation Bill, ditch the ipad, go with paper. Double bonus, you can read during take off and landing..