Why Digital Press Salespeople Need to be Bindery Savvy
The commercial print segment is being heavily targeted by the digital vendors simply because it's still a fairly big market. And I deal with digital (continuous web) salespeople on a regular basis. One of the things that I urge salespeople to do is to really get to know the workings of a commercial printer. This includes finishing.
- Categories:
- Business Management - Marketing/Sales
Don has worked in technical support, sales, engineering, and management during a career in both the commercial offset and digital finishing sectors. He is the North American representative for IBIS Bindery Systems, Ltd. of The United Kingdom.
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