Where There Is a Will, There Is a Way

Hello PI World!

I read the blogs here and it’s always interesting to me, as a Print Buyer and Print BUYERologist, what the sales folk have to say about us, how we think, and what our motives are—from we only care about price, to we don’t care about anything. Admittedly there is reality in much of what you have to say.

On the flip side, I hear from my peers that every pitch they receive is based upon better price, better quality, and better service than the other shop. More often than not, the result is buyers lumping you all into a pool and not giving many the time to have a real discussion about needs.

So, I’m wondering if we can try an experiment here…keeping price, quality and service out of the equation and, using only “I will” statements—how would you communicate your value to a prospective client?

Deborah is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr which provides topical information and resources to the Print & Integrated Marketing community, with some fun in the mix! She also is the founder of the Print Production Professionals Group on LinkedIN and works behind the scenes with several print organizations and companies helping with their marketing and social media efforts. With more than 24 years of experience in print production, print buying and project management, Corn has worked for some of the largest and most influential ad agencies and has played an integral role in projects that have won ADDY, CA and other advertising award honors.
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  • Gabriel Mas

    I’ll educate you about new technologies and how you can apply them to your benefit in your marketing mix.

  • Carole

    I will listen to you regarding what you need. I will ask questions to ensure that I completely understand your needs. I will be your advocate in my plant to the best of my abilities. I will do everything in my power to make you look like a champion in your company so that your colleagues are comfortable that you have selected the appropriate vendor. I will fight hard to get the best product we can provide you, given that you have put your trust in me.

  • Kate Dunn

    I will engage you with examples of how other print buyers have helped their companies re-engineer what they print and how they print it and returned more effective documents that have improved customer loyalty, reduced customer service calls, increased the number of qualified leads for their sales force, increased sales and streamlined their supply chain. I will share where I think your organization has opportunity to do the same and together we will figure out how to build consensus within your organization to capture that opportunity.

  • Anthony Carroll

    I will become an integral part of your business,"not just an order taker".

  • Mike Balsamello

    I will become your printing partner. I will listen, ask questions and offer solutions. I will be accessable and responsive to meet your needs. The true measure of a superior partner is not how well you perofrm when things are going well but how you respond and treat your customers when a problem arises. My goal is to always exceed your expectations.