For many years I have provided organizations with communication audits that analyze their strategic positioning to help them optimize their marketing spend. Tools including best practice of their industry’s leaders, market research analytic tools, and at times complex statistical analysis are ways I have used to determine how to improve their go-to-market campaigns. A couple years ago we applied these tools to a Fortune 500 corporation and found more than 65 percent of their brands in the late maturity stage. A fact that left their company exposed to many negative consequences and a condition their divisional management was largely unaware.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.