What Would Happen If Someone Else Presented Your Sales Message?
Here’s a Good Five-minute Exercise to Carry Out
Present your sales message to a colleague. Then ask them to present it back to you. You’d think this would be a fairly simple thing to do. But you may be surprised at the results. Often, what comes back to you may not be what you expected to hear.
There are several reasons for this. Firstly, you may not have said what you meant to. Secondly, your colleague may not have understood what you said, or may have found it hard to remember.
Even if your colleague repeats your sales message correctly, is it as compelling as you hoped it would be?
You don’t often get to hear your own sales message
This exercise can be a valuable way of working out if your prospects are hearing what you want them to hear.
Is your sales message as effective as you would like?
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book "Ten Common Print Selling Errors and What To Do About Them." You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."