Welcome to the New Normal

Finch Paper has done a stand-up job making sure its new blog site is as well designed as it is written—the two keys to any successful blog Website, or any brand communication for that matter. There are many benefits to taking the time and care to doing both well.

Finch Paper blog

People are attracted to products and services that are enjoyable to look at. They respond positively to good organization because they can find what they are looking for easily. Great creativity attracts attention because it is unusual and has never been seen before. The personality of an organization can usually be seen through the design that organization puts into the market.

Why are these benefits important? A messy Website usually indicates a messy company. Who wants to do business with a company that can’t organize itself in ways that are easy for its customers to interact?

Finch understands this. Check out its brand marketing and you will see a great standard of brand strategy through brand identification. The site includes simplified messaging, easier navigation and a new Mobile Stock Guide feature.

It’s what is expected today.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.
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