It all started with five simple words: “I need the Volvo tonight.”
Now, when you read that, did you interpret that as a demand or a request? Most would probably see it as an innocent statement. But imagine yourself as one of two teenaged girls who are sharing a car for the summer and read it again. It’s not hard to understand, then, why those five simple words resulted in an angry text to Dad (that would be me):
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.