Volly for Service?

Clutter. It’s the plague of every busy person and family. And it adds stress to everyone’s life, as evidenced by how great it feels to wipe the desk clean and take a mountain of outdated bills, coupons, catalogs, direct mail and more to the curb for disposal.

This vast volume of paper, especially transactional and direct mail, drives much of the printing industry. Yet big billers are working to replace print with digital delivery—largely to control postage costs—and savvy direct mailers are looking to reduce spray-and-pray mail volume with better targeting and cross-media campaigns.

Still, about the last source from which you’d expect to promote a shift to digital delivery is a company with a rich history of putting pages in envelopes and into the mailstream. But that just what Pitney Bowes is doing with Volly, a new service offering launching in the middle of this year. This was just announced on Jan. 6, so details are thin at the moment and I’ve yet to talk with anyone at Pitney (that’s coming), but here’s the elevator pitch.

Volly is a cloud-based, secure digital delivery service for digital mail communications. Pitney says it will let consumers receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single opt-in application that includes online bill payment. Let me say that again: A single application.

This is a big deal, because previously each bill has had to come from the individual biller, be it a doctor, utility, credit card company, whatever. Volly, once up and running, enables potentially all your bills to come through one secure portal. According to Pitney, Volly expands on the company’s Customer Communications Management (CCM) portfolio. Its meant to offer a secure, electronic means of communication and help organizations realize significant cost savings, while ultimately empowering consumers with an opt-in, spam-free experience to help organize and manage their lives.

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Noel Ward is editor-in-chief of packagePRINTING magazine, published by NAPCO Media. He can be reached at nward@napco.com.
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