Value is a Two-way Street

Sometimes LinkedIn is more like “Ripley’s Believe It Or Not” to me. Between the crazy things people try to post in my group, crazy comments on discussions, and the treasure trove of crazy in my LinkedIn inbox, every day is a visit to crazy town on the crazy express for me. Every so often however, something stands out for being so OUT THERE, and this is the case and inspiration for this post.

In one of the “digital media” groups I belong to, an article was shared from titled “Did Google Just Kill PR Agencies.” The article explains how Google’s recent SEO crackdown was going to have specific and negative repercussions for press releases. In my opinion, the author has a bit of a chip on his shoulder in regard to SEO “cheats” and seems like he considers PR agencies culprits in this practice. But the author didn’t share the article, a group member did, and it was their comment that triggered this post.

“This is something the industry needs. This should stop PR agencies from using the traditional media press releases on new media.”

I am OVER this them and us attitude coming from both sides of the marketing aisle when there should be no sides, but more so from the digital media side which acts like Print is some drunken Uncle at a party that you are forced to tolerate, especially over the holidays.

Since Print has been here and evolving for hundreds of years, we will need to be the mature ones and lead the way towards harmony, but the digitals should not be getting a FREE ride in this any longer. Who do they think is promoting and supporting QR, AR, and NFC technologies? Who do they think is educating marketers on the overall possibilities of print + digital?

Deborah is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr which provides topical information and resources to the Print & Integrated Marketing community, with some fun in the mix! She also is the founder of the Print Production Professionals Group on LinkedIN and works behind the scenes with several print organizations and companies helping with their marketing and social media efforts. With more than 24 years of experience in print production, print buying and project management, Corn has worked for some of the largest and most influential ad agencies and has played an integral role in projects that have won ADDY, CA and other advertising award honors.
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  • Carole Maclean

    Deborah, your efforts to defend the world of print are AWESOME!! I so appreciate all that you do, and support you 101%!! It is actually a fascinating debate raging between the new media and what they consider to be old media… as I don’t get the notion that print is on its way out!! Thank you so much for all of your efforts, and keep on keeping on!!

  • Katherine Tattersfield

    As a former digital snob, I see where they’re coming from. But I’m living proof that cool printers can turn digitals into inkheads. I think you’re right about your approach. There’s no need to stoop to their level. We’re all playing for the same promotional team.

  • Dave Pilcher

    Great read Deborah! Digital is moving so far it’s not sure what to do next. Saw an article this morning asking if the iPad era already peaked (I’ll be writing about it later this week). . . I’m glad to be in a mature industry like print. Especially the niche our printing company is in. . . NOT the news weeklies. . .