One of the smartest shifts a brand strategist can make is to transition the brand-marketing program from a one-way communication to a two-way conversation. Pressed for time and short on budget? The easiest and most dangerous mentality to fall into is one of “Hurry-up and get it done!” As if just doing something was accomplishment enough. What could be further from the truth in brand strategy?
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- Tom Marin
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.