Turn Voice-Mail Messages into Sales Opportunities

Last week, Marka and the FEI tribe discussed how on-hold messages can teach customers and prospects about your business while they wait. This week, Zoot takes the lead and educates young salesperson Demeter on how voice mail—the scourge of salespeople across Olympus—can lead to sales opportunities. Remember, fire = print.

One day, Zoot walked into the office of Demeter, one of his newest salespeople, to find him leaving a voice-mail message for a prospect. Demeter sounded rushed and ragged, as if he’d been getting voice mail all day and was anxious to talk to someone on the phone.

“Again, Artemis, it was great meeting you last Thursday. I really did enjoy getting acquainted. I thought you did the funniest impression of the Cyclops I’ve ever seen. Please return my call at your earliest convenience. Again, this is Demeter with FEI Enterprises.”

Zoot sidled up to the young salesperson. “Leaving a lot of voice-mail messages today?”

Demeter nodded. “The closer we get to Olympians Day, the more likely that important fire buyers are out of the office, and the less likely I am to get a hold of them. How can I use voice mail to my advantage during this hectic season?”

“That’s a good question,” Zoot said. “Hate to break it to you, but Artemis isn’t going to call you back.”

“How do you know?” Demeter asked indignantly.

“It’s December 21,” Zoot explained. “Every year, Artemis vacations on the isle of Crete from the week before Olympian’s Day—is in this week—until after the new year. He won’t be back in the office until Jan. 4, at which point your voice message will be buried under dozens, maybe hundreds of others. And many of your prospects probably have vacation schedules similar to his.”

“You’re probably right,” Demeter admitted.

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T.J. is team leader of Grow Sales, Inc., a marketing and social media services company operating at the intersection of compelling content, clear vision and quality communication practices. In this blog, fire is a metaphor for print. Hang on, this ride will be weird...Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules. Leveraging his fame, Prometheus started Fire Enterprises Inc.  (FEI). Since fire was the hottest technology of the time, company success came fast and furious. Two generations later, fire isn't such an easy sale. Now led by Prometheus' grandson Org, FEI's growth is non-existent, competitors are pounding and prices are in the toilet.
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Comments
  • Dan Halmar

    puts the salesperson in the driver’s seat—setting his/her own appointments, not passively waiting for the prospect to bite. Excellent strategy, thanks for en"light"ening us (pun intended…firebuyer)

  • Busy Printer

    Anyone who sets their own appointment with me via voicemail is going to be sorely disappointed when they show up in my office and get ignored or asked to leave.

  • proud_voices

    i run a voiceover business (http://proudvoices.com) and we always encourage our clients to ad advertising messages to their voicemail. It’s just another way to reach the customer or introduce them to a new product. It also keeps the customer rep from having to "hard sell" the product, which can sometimes be offputting to the customer.