Today’s Sales Doors Are Made of Bits and Bytes

Getting your prospects to become customers has been complicated with the coming of the age of social media—or, as some call it, digital media. Not understanding the basics can prevent you from navigating through today’s new selling opportunities and markets.

A great many things influence how well a sales marketing program does in its marketplace, and often the reasons for lackluster results have a lot to do with how well your marketing strategy was framed to meet your target customer’s specific needs. Today, how you sell to a prospective customer is just as important as what you sell.