Three Ways Little Companies Outsmart Large Corporations
- The Beginning
- The Transition
- The Completion
- Move Faster—Rapid prototyping is a must skill for today’s strategists and can be successfully employed with any company of any size. Doing so will allow you to leverage your nimbleness and beat your larger competitors to the market.
- Be a Specialist—Having one serious expertise with deep resources can successfully beat even the largest behemoth corporations who are unable to change on a dime.
- Charge Less—Costs to customers need to appeal to their wallets. It’s guaranteed that the largest will be the most expensive. You don't need to follow that if your operations are carefully controlled.
Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.