Those Little Things
I have been on countless flights over the years. In the 1 million+ miles I have put into my American Airlines career as a passenger, I had never seen this before...
We were boarding a small regional plane on the West Coast and were headed for Chicago. There were two flight attendants in charge. The first greeted us politely as we ducked our heads and shuffled into the sardine can and found a seat.
Pretty standard stuff.
It was the second flight attendant who did something that was extraordinary. What she did was a little thing. It was an unexpected thing. It was a little thing that she clearly didn't need to do but it was memorable enough to earn her special recognition, which I'll get to a little later, as well as mentioned in this blog.
Rather than just stand at the back or in between a couple of seats, “Linda” walked up to whomever had just entered her section and asked, “Where are you sitting?” After the passenger responded, Linda said, “Come with me. I will show you to your seat.”
What an extraordinary gesture.
This simple act cost nothing but every single person she sat paid her in ear-to-ear currency.
1 million+ miles on American Airlines alone before I came across Linda.
Doing that little extra thing is something we all would probably do if given the chance. The first step is recognizing the opportunity. That’s the hard part. By paying attention and thinking to ourselves, “How would I want to be treated?” we find a way to stand out from the crowd, to differentiate ourselves, and to be rewarded with more than just ear-to-ear currency.
Bill Farquharson can be reached at (781) 934-7036 or firstname.lastname@example.org
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Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at email@example.com or (781) 934-7036 to discuss your sales challenges.