This ‘Holidays Are Here’ Box Sure to Get Response

Dimensional direct mail, such as this featured box, receives among the highest response rates. It’s easy to see why with this gift box. The Esse Pearlized stock retains its texture and sparkle even after receiving the flood of red ink. Lift the luscious lid and…SURPRISE! The bottom of the box unfolds like an origami flower to reveal the invitation to a private, after-hours holiday reception.

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

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  • Steve Smith

    How is this piece mailed?