I met with several business associates and affiliates recently to plan an upcoming Webinar we had titled, “Boss in a Box,” a nickname some had given our software, System100, because it allows companies to operate AS IF the boss/owner has been cloned, so as to oversee every job at once.
We discussed how our software aids businesses; listing its many benefits. We were also seeking anecdotes that would paint just the right picture—real life stories to best describe it. The team wanted to ensure that the people who had signed up for the upcoming Webinar would really “get it.”
One associate, Merle, a business owner from Hendersonville, TN, is an authentic country boy (the real deal, y’all!), and amazingly good-natured about being called our “redneck millionaire,” due to his molasses-slow southern drawl, and his business success.
Merle tends to use a lot of good ole’ boy terminology when describing his business; especially how System100 (our “Boss in a Box” software) now gives him the advantage over his competitors. At times, Merle can be very comical and can lighten up any room in a nanosecond with his self-effacing humor.
“Guys, think of it like this,” Merle drawled. “Think of a business as a carton of eggs, and the eggs represent the jobs you do.” Merle paused, leaving everyone on the conference call waiting patiently for his notorious, often hilarious, homespun philosophy to find its mark.
“Y’all know,” Merle continued, in his thick Tennessee accent, “a carton is meant to hold a dozen eggs, right? Well, before Philip and I put in systems to my company, no matter how hard I tried, and no matter how long I worked at it, I just couldn’t get that 13th egg in the carton without all my eggs breakin’!”
The rest of us didn’t know whether to remain silent, or burst out howling—but we GOT IT, what Merle was saying to us: