Think of Your Website as a System

When visiting another company’s Website, you can be critical about how it’s designed or how “unfriendly” it is to maneuver. But, have you taken a really hard look at your own Website lately? What does it say to you?

More importantly, what might it be saying to visitors? Does it say, “WOW…high-tech…professional…thought-provoking…informative…makes you want to stay there?”

OR, is its message, “Out-dated…lack-luster…Where’s the beef?…NEXT!”

Your Website can be the most powerful tool
—most powerful SYSTEM—
for MARKETING your business!

It is likely THE most important source of information about WHO and WHAT you are—the products and services you offer and your company’s emphasis on quality, integrity, reliability and excellence.

A couple years ago, I took a long hard look at our Website and—after the cheers and “It’s-about-time!” responses from just about everyone I know had subsided—we undertook the process of re-skinning our site. The target date for the relaunch was set for just three months later.

Yes, we turned to our systems to come up with a plan!

For us, that meant creating a DETAILED CHECKLIST that included every facet of the project to ensure that our use of time, personnel and resources was kept to a low roar, and that nothing was overlooked.

The Reconstruction Team

By the time we committed to rebuilding the site, I had a pretty good idea of who and what skills would be needed to put our best face—our brand—out there for all the world to see.

I highly recommend finding people inside and outside of your organization who are strongly motivated by your product(s) or message—people who are creative, artistic, idea-driven, innovative and having a fair amount of computer-savvy. Great, if you already have some staff members who are skilled in graphic design and copy writing!

Philip Beyer, founder/president of Beyer Printing and Ebiz Products LLC in Nashville, TN, is a chronic entrepreneur, business systems analyst and consultant, author of "System Busters: How to Stop Them in Your Business," and an InterTech Award recipient for the design and development of System100™ business process management software. Philip speaks to business owners across the country on how to bring lean, sustainable order to their businesses.
Related Content