Determining a brand’s market value is heady stuff. It’s one thing to determine what stage of growth a brand is in, and that’s a very instructive exercise when evaluating an entire brand tree, but determining how much it is worth in U.S. dollars, that’s quite a feat.
According to a ranking compiled and analyzed by Millward Brown, the top 10 household brands are Apple first followed by Google, and then IBM. Isn’t it interesting that that these top three brands are all technology companies? And of the top 10, seven are technology companies!
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.