The True future of Media Convergence is Based on People!

As I have stated in this space, there are many faces to convergence—Media, Vertical, Practices and, yes, People. You cannot expect anyone to support your business if you do not focus on the customer and, in our fast-moving world, keep your customer close and informed.

Here are two different events that support the concept of customer convergence with a singular focus on the customer—now and in the future.

NYU – Prism Award Luncheon
This yearly event celebrates and honors those who have made this industry into something worth more than anyone can imagine. The event also serves to introduce attendees to New York University (NYU) graduate students—the future executives of our profession. The students that NYU’s School of Continuing and Professional Studies (SCPS) educates are part of the people convergence, the needed future of our industry. These students are well-educated, grounded in more than business basics and, based on those who I’ve met, just plan nice people. You can build a business on technology, price, product and more. But no business, no matter how great, can survive without the correct mix of people.