The Three Most Important Selling Months of the Year

I say it every year, and every year it is true—the three most important selling months of the year are September, October and November. Today being August 28, I just thought you’d want to be reminded so that you can rest up, recharge, have a wonderful long weekend, and then…


Why is this true? Because of the selling cycle.

The prospecting and selling activities that you do (or don’t do) for the days between Labor Day and Nov. 30 will determine how your 2012 ends and how your 2013 begins.

No pressure, though.

My advice: Put your head down and sell as hard as you can starting Sept. 4. Stay focused and keep at it. You can thank me later. Or now if you want to beat the rush.

This week is generally quiet as people get in a last few days of rest and relaxation before summer’s unofficial close on Labor Day. Then, when they wake up on Tuesday, Sept. 4, it’s like a switch is hit and suddenly it’s game on!

Have a nice week, gang. I’ll be golfing on Thursday and then motorcycling throughout Vermont on Friday. The long weekend will entail getting Emma back to UMass/Amherst for her sophomore year. On Tuesday, I will likely beat the 5:30 a.m. alarm out of bed and start my own 90-day selling streak.

Are you ready to rumble?

Need help growing sales? Look into Bill’s various training programs: “The Sales Challenge” (starts Sept. 5) and the “Tuesday eWorkshops” (start Sept 4) will drive your sales momentum. Go to for more information or call Bill at 781-934-7036.

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."
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  • Jeff Martin

    Could not agree more!