The Thing About Being Extraordinary

I am writing this blog entry from the lobby of the Embassy Suites in Orlando. Emma, my 17-year-old daughter, and I escaped the New England cold for a couple of days of roller coaster riding at Universal Studios.

I will remember a lot from this weekend: riding The Incredible Hulk 10 consecutive times; the Harry Potter exhibit; and the fact that Europe and South America must be vacant because all the people were in line to buy Griffendoor scarves.

And Eddie. I will remember Eddie.

Eddie was the omelet chef at Orlando’s Embassy Suites Hotel. Physically, there was nothing extraordinary about him. He stood maybe 5 foot 6 inches and spoke with an accent that hinted at his ethnicity.

It was WHAT Eddie said that made him memorable: he called each and every guest by name, wishing us a good morning and asking for our order. How did he know our names, you might ask? He didn’t. He made them up. I, for example, was “Tom.” My daughter Emma was “Brittany.” It didn’t matter to him that he was not even close to our true names. We were in Eddie’s world and he was large and in charge. All you could do was smile, laugh and play along.

It gets better…

Eddie not only gave everyone a new identity, he asked where you were from and then built a whole story around the answer. You’re from North Carolina? He used to date Ms. North Carolina. She keeps calling the house. Really irritates his wife. Oh, you’re a Texan? Eddie was governor of Texas for a time. You name the place, Eddie was a star in that state. Eddie’s world; Eddie’s rules.

The line for omelets and eggs was never less than six or seven long, but no one was bored. We smiled. We laughed. All thanks to Eddie.

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."
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  • http://Shirley Shirley

    Ah yes, Eddie. I remember when he was curator at the Vatican museum…

    How easily we forget that we can all be extraordinary (maybe not AS extraordinary as Eddie)… that we can remind each and every one of our customers that they are special… and it doesn’t have to cost a penny to do it!