The Stoutnik Beer Label (Includes Video)

This week, features the Stoutnik beer label for Stoutnik Russian Imperial Stout. From the product naming to the all-black packaging and frosted matte black bottle, this design is an attention grabber. The label is animated and twinkles and shifts colors as you walk by, capturing the attention of the customer.

The blind-embossed dot pattern also tells the brand’s story in morse code!

The label was designed by Hired Guns Creative, and was printed by Okanagan Label & Print in Penticton, BC. The paper used was Fasson Estate Label No. 8

Click on the video below to view the Stoutnik beer label:

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

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