Our industry is comprised of good, warm-hearted people. Many of us are gullible. We are trusting. We are willing to give newcomers a chance. This is especially true of magic-wand sales trainers.
They swoop in on a Persian carpet.
They burn white hot for a few months; sometimes they are popular for as much as a year.
- Categories:
- Business Management - Marketing/Sales
Harris DeWese is the author of "Now Get Out There and Sell Something." He is chairman/CEO at Compass Capital Partners and an author of the annual "Compass Report," the definitive source of info regarding printing industry M&A activity. DeWese has completed 100-plus printing company transactions and is viewed as the preeminent deal maker in the industry. He specializes in investment banking, M&A, sales, marketing and management services to printers.