The One Important Thing You Must Do Right Now!

When you are six years old, things can seem very scary
My daughter started her new form at school a few weeks ago. At her age it’s a big jump. She is now expected to work more and play a lot less. Many of the systems from her old class that she is used to have now been changed.

She is right out of her comfort zone.

But she is making huge steps forward in her new class. Her handwriting is magnificent. Her understanding of math is hugely improved.

Good things come from moving out of your comfort zone
It’s the same in printing sales. It’s tempting to keep doing what we are used to. It’s tempting to keep to the same old message and to keep contacting your prospects and customers in the same old ways.

However, the world is changing. If we don’t change with it, we get left behind. In printing, sales that can have a massive effect on sales and profit margins.

Not moving out of your comfort zone can be fatal
That’s why I’m issuing you with a challenge this week. I’d like you to decide to do something differently.

Take 10 minutes to think about how you might change the way you do one thing. I’d like you to write down your action point.

You may find you enjoy moving out of your comfort zone
Doing things differently can be exciting. You’ll enjoy learning new skills. You’ll enjoy looking out for the change in your sales results.

It may seem hard work moving out of your comfort zone. But remember my daughter. The new class seemed very scary for her at first. But now she loves it.

P.S. Get some ideas on what you might do differently. Download Matthew’s free e-book “Ten Common Print Selling Errors and What To Do About Them” now at

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them
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