Searching for the next big thing is a great way to waste a whole lot of time, and few of us have any to give away. So why is there such an allure for finding what is often called, “The Silver Bullet?” Perhaps it’s because the alternative is a lot of hard work.
If what you have been looking for is something other than strong best practices and fundamentals of strategic planning and branding you might want to consider that most products fail and companies drop lackluster brands every day. Even strong brands get into trouble while launching new products because they haven’t thought through their strategy.
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- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.